Australia?s game industry continues to thrive, despite a 12.8% contraction in traditional retail sales, having recorded $1.5 billion in 2011 according to the Interactive Games and Entertainment Association.
NPD Group Australia?s most recent data includes revenue generated from console hardware, games software and gaming peripherals sold through retail only. The data reveals a 12.8% contraction from 2010, yet as it excludes sales from online retail, downloadable content, online game subscriptions, in-game purchases and mobile games, it doesn?t provide a complete reflection of the gaming industry. With online retailers offering better value, with games at almost half the price of those in store, it?s not surprising that traditional retail has taken a fall.
While sales in traditional bricks and mortar retail have taken a slight dip, and still represents the lion?s share of the games industry, the popularity of digital downloads, online game subscriptions and in-game purchases all point to growth. Local technology analyst firm Telsyte is estimating that in 2012 Australians will spend over $450 million in online gaming subscriptions and in-game purchases. With trends clearly heading into the digital market it would only seem wise to include sales from all areas, rather than just sticking with traditional retail sales, for a complete picture of the industry.
The digital goods and online subscription market consists of 26 categories including internet music and digital news subscriptions, and Telsyte?s Senior Research Manager Sam Yip believes that by 2012 online gaming subscriptions and in-game purchases will account for 20% of the overall market.
The digital space isn?t just keeping the games industry strong consumer wise, but also encouraging growth in the Australian game development industry. Remember Fruit Ninja? That was created in Brisbane?s Halfbrick Studios and recorded over 120 million downloads. They recently released Jetpack Joyride and it has already had 11 million downloads. Melbourne?s own IronMonkey Studios brought DeadSpace to mobile earning it Apple?s coveted ?Game of The Year? award.
There are so many avenues open to access video games, what?s your preferred method? Do you enjoy walking into a store, browsing the shelves and picking up something that looks good, or do you look for bargains and prefer to shop online? Maybe you are more interested in digital downloads and online game subscriptions? Let us know via our Twitter and Facebook feeds.
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- Thank GAME it?s Friday
Tags: australia, australian video games industry, games, games industry, video games
This entry was posted on Monday, 6th February, 2012 at 11:34 am. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
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Source: http://www.t3.com.au/2012/02/06/australian-video-game-industry-going-strong/
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